<span class="translation_missing" title="translation missing: en.options.talk">talk</span>: Winning Your First Customers

Demystifying customer acquisition and unleashing growth

Acquiring your first customers can be an arduous task. Even if several companies might show interest in your product, finding someone willing to take the leap with a yet unproven product can be a hurdle.

In this talk, we will delve into the adoption cycle of new technology products in the market and demonstrate how it can effectively help to shape your strategy. Drawing on our own startup experiences, as well as insights from other entrepreneurs and investors, we equip you with actionable insights that can be applied to your own project.

Acquiring your first customers at the beginning of your entrepreneurial journey can be an arduous task. Nevertheless, it is an essential step not only to generate revenue, but also for receiving feedback and attracting potential investors. Even if several companies might show interest in your product, finding someone willing to take the leap with a yet unproven product can be a hurdle. Unfortunately, no straight-forward solution exists for this phenomenon, but certainly there are ways to increase your chances of success. In this talk, we will delve into the adoption cycle of new technology products in the market and demonstrate how it can effectively help to shape your strategy. Drawing on our own startup experiences, as well as insights from other entrepreneurs and investors, we equip you with actionable insights that can be applied to your own project.

Info

Day: 2023-10-21
Start time: 15:40
Duration: 00:40
Room: HG E 1.1

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